Karim Rashid forms a design principle forming a merger between fluid organic forms and technology. He believes that through increasing exposure through digital media, we are ever interested in increased stimulation, and that users demand increased experiences, with better, more aesthetically pleasing products. He believes that the future of design involves the merger of design, art, architecture, fashion, food, and music creating greater pleasure in the experiences of everyday life.
These principles of design are cleverly seen in the Vortex Chair made for Vondom.
These principles of design are cleverly seen in the Vortex Chair made for Vondom. Rashid states, If the virtual world is so flexible, so personalized, so complex, and so aesthetic, why not the physical world? For this chair design, fluid forms are exaggerated, influenced by this virtual aesthetic. Dramatic angles are created through its form, and though they hold their organic nature, they are simultaneously broken down to flat planes. Its the reduction of these normally curvilinear forms that give this furniture its elegance. The elegance of this design is representative of Karim Rashids statement, I see our new domestic environment becoming more casual, more technological, more aesthetic, democratic, and more engaging, resulting in a softer personalized environment a Sensualism minimal but organic inspired through digital aesthetics.